Last year eMarketer was predicting just a slight 5% increase in online ad spend for 2010 after a disappointing decline of 3.3% last year. However, last week eMarketer revised their 2010 ad spend prediction to a whopping 11% increase. This was after Google reported a 21% jump in US ad revenues for Q1 2010. And this trend, according to eMarketer, will continue to at least 2014.

So, are you STILL on the online paid advertising “fence”? Are you wondering what your competitors are doing? We know! But, maybe you are the type that would rather not hear it. As they say, “what you don’t know won’t hurt you”. “Keeping the blinders on” is less painful then having to hear our competition is “blowing us away”! But, you are still reading this, so maybe there is hope..?

Read the rest of this entry

Share on Facebook

If you are considering jumping into the world of Internet marketing (IM) but do not have experience in this type of marketing, it is definitely worthwhile to consider hiring a consultant to assist you in your advertising endeavor.

However, hiring a consultant “blind” could result in a very negative experience. Before you hire a consultant I highly suggest you spend some time in basic self-education. For example, next time you are in a bookstore pick up an “Internet Marketing for Dummies” and at least learn what some of the major IM terms like SEO (Search Engine Optimization), PPC (Pay per click), Social media Marketing and keyword research mean and how they can benefit your business. And, at the same time acquire enough knowledge so that you can intelligently engage with a consultant about what he/she is going to do for your online business, while substantially reducing the risk of getting hoodwinked into a costly and unnecessary consultant agreement. In addition to books there are many online resources to help you achieve success on the internet, many Free including videos and reports, such as on this web site.

Read the rest of this entry

Share on Facebook

Really Simple Syndication (RSS) is a tool useful for saving or retaining updated information on websites that you frequently visit or websites that are your favorite. RSS utilizes an XML code which scans continuously the content or subject matter of a certain website in search for new informations then transmits the information updates by way of feeding the information to subscribers.

RSS feeds are generally being utilized in blogs or news sites, though any website wanting to broadcast and publish information can use them. Once new information is sent, it will contain a headline, a little bit of text, and either a rundown or a brief review of the news or story. A link is needed be clicked upon to read further.

Read the rest of this entry

Share on Facebook

Also known as the “name squeeze page” or “lead capture page”, you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method.

The following are tips in creating a successful landing page that converts visitors into subscribers on a very huge percentage.

Read the rest of this entry

Share on Facebook

Every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.

There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.

Read the rest of this entry

Share on Facebook

If you are already running an Internet marketing campaign or are about to embark on an Internet marketing campaign, one concept you cannot afford to skimp on is search engine optimization (SEO). SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them. Even those who are knowledgeable about SEO may have difficulty executing their SEO strategies to produce the desired affect.

Advertising is a very important part of running any type of business. You need to advertise to reach new customers and market your products or services. Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there is a great deal of free advertising available in the form of optimal search engine rankings.

Read the rest of this entry

Share on Facebook

Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list. These marketing misconceptions could pose so much of an obstacle towards your profitting well from your business.

Not a lot of people use email

Read the rest of this entry

Share on Facebook

The internet is the information highway, this phrase has been used so may times it should be nominated for the Internet Cliché Award. People that go to the internet are subdivided into groups, but generally, they are out to search information. Whether for gaming, business, fun or anything else the internet has provided us with information that has proved to be very beneficial.

Through the recent years many people have learned the secrets of Search Engine Optimization. More and more sites have seen the effects articles have done for the traffic of their sites. Some have even created sites devoted entirely to providing articles that could be read by their website visitors and have links that could lead to many sites that are related to the topics and subjects of the articles.

Read the rest of this entry

Share on Facebook