Business Owners Don’t care About Google? No, They Want Clients Instead
SO the entire internet marketing community is fixated on search engine optimization, which for those who are unfamiliar with SEO, the prime real estate on the search engines (mostly Google since they have 85% of the search market). By “prime real estate” we are usually talking on the FIRST PAGE of Google search results for a business’s most valuable keywords. But, someone on a popular social forum recently gave me a slap on the side of the head. You see I was researching the Plastic Surgeon (PS) market and actually doing some online and offline marketing to the PS industry. To my dismay my offering “get on the first page of Google” was falling on deaf ears. So, I posted a discussion in this forum and an astute reader commented “Plastic Surgeons don’t care about Google ranking, they just want patients”.
So it dawned on me. I may be a search engine evangelist and intimately understand and experience the immense benefit of search engine optimization, but most business owners don’t have time to understand web marketing. They don’t have the time to “get” the value of high Google keyword ranking. They need to spend every minute servicing and hopefully acquiring new clients. What my new friend said was so obvious, but at the same time so oblivious. IN this day and age we are all so caught up in the hype of social media marketing, search engine marketing, blogging, and nw mobile marketing that we forget about the client. The client doesn’t care about the technology hype, he/she just wants more business.
