You may remember Mr. TooManyHats, a busy man who suffers subscriber fatigue. His wife, Mrs. TooManyHats, has the same problem. She has so many emails, she doesn’t know what to do.  About 20 times a day they get an email offering some free webinar or report if they just Register.  Ah, no problem its free, right? 

But, when he gets this, he changes his mind 

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