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Ok, here we go again. Remember in the early 90’s when everyone was telling Mr. Nearsighted
he needed an email address to communicate with his customers? But, not until 1999 when he heard his #1 competitor Mr. GoodIntuition started writing a newsletter for his 1000 new online customers did he finally start using email. Too little too late. Than in 2001 a friend suggested Mr. Nearsighted get a website for his jewelry business. So he could extend his reach to the entire world instead of just his small town in Rhode Island. “Bahh”, he said “I don’t need No [bleeping] website. Not until 2005 when his sales plummeted 50%, due to everyone selling much less expensive custom jewelry on eBay did Mr. Nearsighted finally get a website and eBay account. However, his #1 competitor put his website up in 2000 and was ranked at the top of Google for consumer searches relating to his jewelry products. Mr. Nearsighted at that point found it too difficult to compete. Too little too late.
