Business Owners Don’t care About Google? No, They Want Clients Instead
SO the entire internet marketing community is fixated on search engine optimization, which for those who are unfamiliar with SEO, the prime real estate on the search engines (mostly Google since they have 85% of the search market). By “prime real estate” we are usually talking on the FIRST PAGE of Google search results for a business’s most valuable keywords. But, someone on a popular social forum recently gave me a slap on the side of the head. You see I was researching the Plastic Surgeon (PS) market and actually doing some online and offline marketing to the PS industry. To my dismay my offering “get on the first page of Google” was falling on deaf ears. So, I posted a discussion in this forum and an astute reader commented “Plastic Surgeons don’t care about Google ranking, they just want patients”.
So it dawned on me. I may be a search engine evangelist and intimately understand and experience the immense benefit of search engine optimization, but most business owners don’t have time to understand web marketing. They don’t have the time to “get” the value of high Google keyword ranking. They need to spend every minute servicing and hopefully acquiring new clients. What my new friend said was so obvious, but at the same time so oblivious. IN this day and age we are all so caught up in the hype of social media marketing, search engine marketing, blogging, and nw mobile marketing that we forget about the client. The client doesn’t care about the technology hype, he/she just wants more business.
Therefore, I have teamed up with a couple marketing experts to offer a new lead generation program for local businesses (nationwide). Essentially I will be speaking to a select segment of the business community (we have decided not to market this new service to doctors since most doctors have enough patients) and offer them a very low cost leads package. These leads will be from people who have specifically and RECENTLY expressed an interest in the service of for example, a chiropractor, plumber, home repair, or any professional service or skilled labor needs within YOUR city. So if you are a chiropractor in the proximity of a large city like Boston, someone looking for a Boston Chiropractor is a strong lead for you, and potentially a lifelong client.
You won’t have to worry about mysterious technical terms like SEO or PPC, or a need to have your web site re-designed. You don’t even need a web site, because we do everything. You just get the final product, a call from the client lead. Yes, the prospects will call you directly. And, you are only billed for actual calls you receive. Most lead companies ONLY provide the lead’s contact information. And, most of the time by the time you get to calling that contact they are no longer interested (I know I tried these contact form leads when I worked in the insurance industry). If a prospect calls YOU, he is far more interested and likely to convert to a client. Especially if the person answering your phone is pleasant and skilled at booking appointments.
And, here’s MORE good news. We are offering this lead program FREE for a week, so you can try it out yourself. No obligation. Just try it and YOU decide if you want to continue. Just contact us today for more info.
Filed under: Uncategorized
Like this post? Subscribe to my RSS feed and get loads more!