Last year eMarketer was predicting just a slight 5% increase in online ad spend for 2010 after a disappointing decline of 3.3% last year. However, last week eMarketer revised their 2010 ad spend prediction to a whopping 11% increase. This was after Google reported a 21% jump in US ad revenues for Q1 2010. And this trend, according to eMarketer, will continue to at least 2014.

So, are you STILL on the online paid advertising “fence”? Are you wondering what your competitors are doing? We know! But, maybe you are the type that would rather not hear it. As they say, “what you don’t know won’t hurt you”. “Keeping the blinders on” is less painful then having to hear our competition is “blowing us away”! But, you are still reading this, so maybe there is hope..?

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Also known as the “name squeeze page” or “lead capture page”, you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method.

The following are tips in creating a successful landing page that converts visitors into subscribers on a very huge percentage.

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