Social Media Replace Email? Ahh Not So Fast!
When I first wrote the SMFBIC discussion in the Linkedin eMA group back in November 2009 (over 2600 comments in 2 months) there were probably over 100 comments stating “email is dead, social media has replaced it”. At the time I thought such comments were utter nonsense, maybe that’s because I actually use email campaigning, religiously, for my e-commerce business, whereas most others commenting have never owned their own online business. Well, I sure hope those folks didn’t dump all their investments into that prediction. Take a look at this recent survey.
While more consumers are becoming fans and followers of brands on social sites, email remains the preferred communication method for the majority of web users. What determines people’s channel of choice, and what does it mean for marketers?
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